Hyatt Regency branding

As part of complete re-branding project for all Hyatt properties done with Interbrand, Hyatt Regency was considered for its preferred status with business travelers. I created a new wordmark, coupled with a suite of patterns that wink at the line patterns found in suit fabrics. 

OTHER PROJECTS:

Leading Hotels of the World brochure
Sunday with The Magazine event marketing
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Tinybop marketing + promo
They Might Be Giants: The Spine
AT&T visual system
United Airlines branding
Kids Go! book
They Might Be Giants: Here Comes Science
Tim McGraw branding