Hyatt Regency branding

As part of complete re-branding project for all Hyatt properties done with Interbrand, Hyatt Regency was considered for its preferred status with business travelers. I created a new wordmark, coupled with a suite of patterns that wink at the line patterns found in suit fabrics. 

OTHER PROJECTS:

Tim McGraw branding
The New York Times branding
Leading Hotels of the World brochure
Tinybop product
T Magazine online launch
They Might Be Giants Why?
So Stella branding
United Airlines branding
LMNO wooden blocks
The New York Times Book Review spot illustration