As Design Director of Marketing at The New York Times, I collaborated with Brett Traylor at Thinkso to create an essential reference to systematize identity standards. I started the research process by auditing everything that was being printed through the production studio that featured The Times' branding, conducting interviews with departments across the organization and creating a map of the brand architecture. The result is a document that outlines best practices for the main identity and sub-brands, primarily for use in marketing and advertising.