AT&T visual system

With the new visual system, we were asked to go highly expressive, bursting with creative potential. The iconic AT&T globe was re-imagined as a transformative mark, meant to be inspiring through every permutation. A system of illustrative icons and shapes were created to connect with imagery of devices, allowing the system to have a wide breadth across all applications.
This canvas tote bag was a proposal to completely re-think the consumer packaging system by shipping devices without individual packaging. Since sales representatives take the phones out of the packaging anyway by assisting with set-up, this tote would have internal pockets to help send the user home with all pertinent manuals and accessories.

OTHER PROJECTS:

Kids Go! book
We The People identity
The New York Times brand campaign
Sesame Street branding
The New York Times branding
United Airlines branding
AT&T brand principles
Sunday with The Magazine event marketing
Hyatt Regency branding
Tim McGraw branding