AT&T visual system

With the new visual system, we were asked to go highly expressive, bursting with creative potential. The iconic AT&T globe was re-imagined as a transformative mark, meant to be inspiring through every permutation. A system of illustrative icons and shapes were created to connect with imagery of devices, allowing the system to have a wide breadth across all applications.
This canvas tote bag was a proposal to completely re-think the consumer packaging system by shipping devices without individual packaging. Since sales representatives take the phones out of the packaging anyway by assisting with set-up, this tote would have internal pockets to help send the user home with all pertinent manuals and accessories.

OTHER PROJECTS:

Kids Go! book
They Might Be Giants: The Else
They Might Be Giants Why?
So Stella branding
T Magazine online launch
Sesame Street: Season 43 campaign
Leading Hotels of the World brochure
T Magazine brand campaign
AT&T brand principles
The New York Times branding