The New York Times had a video titling system that needed to evolve in order to optimize video engagement across external platforms and feeds. There were also opportunities to give richer context to video content within the Times’ site and on mobile. We created highly functional typography and graphics that could superimpose on any moving image, while differentiating the Times from so many others. With an extremely wide breadth of video content, clear cues had to identify between news, opinion and show series, and long- and short-form formats.Here is a reel that reflects the process of discovering the architecture and hierarchy of a system that shed anything superfluous and required bold minimalism to support nearly any story line.
Video produced by Aaron Byrd.