United Airlines branding

When I landed my first job in NYC at Pentagram Design in 2001, it was to help design and write the brand guidelines for United Airlines. This book guided all visual expressions, including backwall signage that appears behind any possible length of check-in counters at airports. Creative direction by Michael Bierut and Brett Traylor.

OTHER PROJECTS:

The New York Times branding
Tinybop branding
They Might Be Giants: The Else
Sunday with The Magazine event marketing
The New York Times brand campaign
Leading Hotels of the World brochure
Tinybop marketing + promo
Tim McGraw branding
Scholars for Educational Opportunity brochure
T Magazine online launch