United Airlines branding

When I landed my first job in NYC at Pentagram Design in 2001, it was to help design and write the brand guidelines for United Airlines. This book guided all visual expressions, including backwall signage that appears behind any possible length of check-in counters at airports. Creative direction by Michael Bierut and Brett Traylor.

OTHER PROJECTS:

T Magazine online launch
Leading Hotels of the World brochure
Sesame Street branding
They Might Be Giants: The Else
AT&T brand principles
LMNO wooden blocks
Tim McGraw branding
Tinybop marketing + promo
They Might Be Giants: The Spine
Tinybop product