AT&T brand principles

I worked with Interbrand on the creation and launch of a new visual system for AT&T. This document summarizes the overarching brand principles. The new system aimed to celebrate humanity, by being conversational, inspiring and expressive.

OTHER PROJECTS:

They Might Be Giants: The Else

They Might Be Giants Why?

The New York Times branding

United Airlines branding

So Stella branding

Sesame Street: Season 43 campaign

We The People identity

The New York Times Book Review spot illustration

Cats: From the Archives of The New York Times book

↑