AT&T brand principles

I worked with Interbrand on the creation and launch of a new visual system for AT&T. This document summarizes the overarching brand principles. The new system aimed to celebrate humanity, by being conversational, inspiring and expressive.


The New York Times branding
They Might Be Giants Why?
Tim McGraw branding
The New York Times Book Review spot illustration
Scholars for Educational Opportunity brochure
Kids Go! book
Sesame Street: Season 43 campaign
Tinybop product
Sesame Street branding
LMNO wooden blocks