AT&T brand principles

I worked with Interbrand on the creation and launch of a new visual system for AT&T. This document summarizes the overarching brand principles. The new system aimed to celebrate humanity, by being conversational, inspiring and expressive.


So Stella branding
Kids Go! book
The New York Times Book Review spot illustration
T Magazine brand campaign
LMNO wooden blocks
The New York Times branding
They Might Be Giants: The Else
Tinybop marketing + promo
We The People identity
Sesame Street branding