AT&T brand principles

I worked with Interbrand on the creation and launch of a new visual system for AT&T. This document summarizes the overarching brand principles. The new system aimed to celebrate humanity, by being conversational, inspiring and expressive.

OTHER PROJECTS:

So Stella branding
Kids Go! book
The New York Times Book Review spot illustration
T Magazine brand campaign
LMNO wooden blocks
The New York Times branding
They Might Be Giants: The Else
Tinybop marketing + promo
We The People identity
Sesame Street branding
↑