AT&T brand principles

I worked with Interbrand on the creation and launch of a new visual system for AT&T. This document summarizes the overarching brand principles. The new system aimed to celebrate humanity, by being conversational, inspiring and expressive.

OTHER PROJECTS:

Tim McGraw branding
T Magazine online launch
LMNO wooden blocks
They Might Be Giants: The Else
We The People identity
They Might Be Giants Why?
The New York Times branding
T Magazine brand campaign
Tinybop marketing + promo
Sesame Street branding
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