AT&T brand principles

I worked with Interbrand on the creation and launch of a new visual system for AT&T. This document summarizes the overarching brand principles. The new system aimed to celebrate humanity, by being conversational, inspiring and expressive.


Sesame Street: Season 43 campaign
T Magazine brand campaign
MyHouse magazine
They Might Be Giants: The Spine
They Might Be Giants Why?
The New York Times Book Review spot illustration
Kids Go! book
AT&T visual system
We The People identity
Sunday with The Magazine event marketing