AT&T brand principles
I worked with Interbrand on the creation and launch of a new visual system for AT&T. This document summarizes the overarching brand principles. The new system aimed to celebrate humanity, by being conversational, inspiring and expressive.
We The People identity
The New York Times video
The New York Times Book Review spot illustration
The New York Times brand campaign
United Airlines branding
So Stella branding
They Might Be Giants Why?
Scholars for Educational Opportunity brochure
Insert copy here, which should vary depending on your region.