AT&T brand principles

I worked with Interbrand on the creation and launch of a new visual system for AT&T. This document summarizes the overarching brand principles. The new system aimed to celebrate humanity, by being conversational, inspiring and expressive.

OTHER PROJECTS:

Tinybop product

T Magazine brand campaign

The New York Times Book Review spot illustration

T Magazine online launch

Leading Hotels of the World brochure

Tim McGraw branding

Tinybop marketing + promo

Tinybop branding

Cats: From the Archives of The New York Times book

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