The New York Times brand campaign

2006 was a precarious moment for media, when the digital world was starting to aggregate content for free and legacy newspaper brands were no longer giants of the media world. This campaign unveils where the news comes from when reported by The New York Times, by turning the camera around on the journalists, photographers and editors and telling their stories. It appeared in full-page spreads in the printed newspaper, as a micro-site and online ads, showcasing someone new whenever the campaign was seen.

OTHER PROJECTS:

Leading Hotels of the World brochure
Hyatt Regency branding
MyHouse magazine
AT&T visual system
They Might Be Giants: Here Comes Science
Tim McGraw branding
They Might Be Giants Why?
LMNO wooden blocks
Tinybop branding
United Airlines branding