Sesame Street branding

I spent about two years helping Sesame Street revamp their brand book, creating guidelines for an iconic brand that has been extending their presence beyond the iconic show. This 120+ page book covers the mission of the company and the attributes of all things Sesame, to covering the specifics of visual and verbal expressions. It became an essential guide for internal use, as well as an ever-growing network of domestic and international partnerships and mission programming.

OTHER PROJECTS:

The New York Times brand campaign
Tinybop marketing + promo
Sesame Street: Season 43 campaign
United Airlines branding
Tinybop branding
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Tim McGraw branding
We The People identity