Hyatt Regency branding

As part of complete re-branding project for all Hyatt properties done with Interbrand, Hyatt Regency was considered for its preferred status with business travelers. I created a new wordmark, coupled with a suite of patterns that wink at the line patterns found in suit fabrics. 

OTHER PROJECTS:

MyHouse magazine
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LMNO wooden blocks
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Sunday with The Magazine event marketing
The New York Times Book Review spot illustration
Scholars for Educational Opportunity brochure
United Airlines branding
AT&T brand principles
So Stella branding