Hyatt Regency branding

As part of complete re-branding project for all Hyatt properties done with Interbrand, Hyatt Regency was considered for its preferred status with business travelers. I created a new wordmark, coupled with a suite of patterns that wink at the line patterns found in suit fabrics. 

OTHER PROJECTS:

They Might Be Giants: The Else
Tim McGraw branding
They Might Be Giants: The Spine
T Magazine brand campaign
Kids Go! book
Scholars for Educational Opportunity brochure
The New York Times branding
T Magazine online launch
Tinybop branding
LMNO wooden blocks