Hyatt Regency branding

As part of complete re-branding project for all Hyatt properties done with Interbrand, Hyatt Regency was considered for its preferred status with business travelers. I created a new wordmark, coupled with a suite of patterns that wink at the line patterns found in suit fabrics. 

OTHER PROJECTS:

Sesame Street branding
T Magazine online launch
LMNO wooden blocks
We The People identity
Leading Hotels of the World brochure
The New York Times Book Review spot illustration
Sunday with The Magazine event marketing
United Airlines branding
The New York Times brand campaign
AT&T brand principles