Hyatt Regency branding

As part of complete re-branding project for all Hyatt properties done with Interbrand, Hyatt Regency was considered for its preferred status with business travelers. I created a new wordmark, coupled with a suite of patterns that wink at the line patterns found in suit fabrics. 

OTHER PROJECTS:

LMNO wooden blocks
AT&T brand principles
Leading Hotels of the World brochure
The New York Times Book Review spot illustration
They Might Be Giants: The Else
Tinybop marketing + promo
They Might Be Giants: The Spine
Tinybop branding
Sunday with The Magazine event marketing
The New York Times brand campaign