Hyatt Regency branding

As part of complete re-branding project for all Hyatt properties done with Interbrand, Hyatt Regency was considered for its preferred status with business travelers. I created a new wordmark, coupled with a suite of patterns that wink at the line patterns found in suit fabrics. 


LMNO wooden blocks
AT&T brand principles
Leading Hotels of the World brochure
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They Might Be Giants: The Spine
Tinybop branding
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