AT&T visual system

With the new visual system, we were asked to go highly expressive, bursting with creative potential. The iconic AT&T globe was re-imagined as a transformative mark, meant to be inspiring through every permutation. A system of illustrative icons and shapes were created to connect with imagery of devices, allowing the system to have a wide breadth across all applications.
This canvas tote bag was a proposal to completely re-think the consumer packaging system by shipping devices without individual packaging. Since sales representatives take the phones out of the packaging anyway by assisting with set-up, this tote would have internal pockets to help send the user home with all pertinent manuals and accessories.


Sunday with The Magazine event marketing
Leading Hotels of the World brochure
Tinybop product
Hyatt Regency branding
AT&T brand principles
Sesame Street: Season 43 campaign
The New York Times branding
We The People identity
United Airlines branding
Kids Go! book