AT&T visual system

With the new visual system, we were asked to go highly expressive, bursting with creative potential. The iconic AT&T globe was re-imagined as a transformative mark, meant to be inspiring through every permutation. A system of illustrative icons and shapes were created to connect with imagery of devices, allowing the system to have a wide breadth across all applications.
This canvas tote bag was a proposal to completely re-think the consumer packaging system by shipping devices without individual packaging. Since sales representatives take the phones out of the packaging anyway by assisting with set-up, this tote would have internal pockets to help send the user home with all pertinent manuals and accessories.


Scholars for Educational Opportunity brochure
We The People identity
Sunday with The Magazine event marketing
T Magazine brand campaign
LMNO wooden blocks
They Might Be Giants: The Spine
T Magazine online launch
The New York Times brand campaign
So Stella branding
MyHouse magazine