The New York Times branding

As Design Director of Marketing at The New York Times, I collaborated with Brett Traylor at Thinkso to create an essential reference to help guide any visual expressions. I started the research process by auditing everything that was being printed through the production studio that had The Times' branding, conducting interviews with departments across the organization and creating a map of the brand architecture. This document outlines best practices for the main identity and sub-brands, in marketing and advertising.


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