The New York Times branding

As Design Director of Marketing at The New York Times, I collaborated with Brett Traylor at Thinkso to create an essential reference to help guide any visual expressions. I started the research process by auditing everything that was being printed through the production studio that had The Times' branding, conducting interviews with departments across the organization and creating a map of the brand architecture. This document outlines best practices for the main identity and sub-brands, in marketing and advertising.

OTHER PROJECTS:

AT&T brand principles
Leading Hotels of the World brochure
They Might Be Giants: Here Comes Science
United Airlines branding
Sunday with The Magazine event marketing
AT&T visual system
They Might Be Giants: The Else
T Magazine online launch
They Might Be Giants: The Spine
T Magazine brand campaign