The New York Times branding

As Design Director of Marketing at The New York Times, I collaborated with Brett Traylor at Thinkso to create an essential reference to help guide any visual expressions. I started the research process by auditing everything that was being printed through the production studio that had The Times' branding, conducting interviews with departments across the organization and creating a map of the brand architecture. This document outlines best practices for the main identity and sub-brands, in marketing and advertising.


Tinybop branding
Tinybop product
AT&T visual system
Leading Hotels of the World brochure
They Might Be Giants: Here Comes Science
T Magazine brand campaign
LMNO wooden blocks
They Might Be Giants Why?
Sesame Street branding
United Airlines branding