AT&T brand principles

I worked with Interbrand on the creation and launch of a new visual system for AT&T. This document summarizes the overarching brand principles. The new system aimed to celebrate humanity, by being conversational, inspiring and expressive.


Tinybop branding
Tinybop product
They Might Be Giants: Here Comes Science
They Might Be Giants: The Spine
Kids Go! book
The New York Times Book Review spot illustration
Sesame Street: Season 43 campaign
They Might Be Giants: The Else
Sesame Street branding
Scholars for Educational Opportunity brochure