AT&T brand principles

I worked with Interbrand on the creation and launch of a new visual system for AT&T. This document summarizes the overarching brand principles. The new system aimed to celebrate humanity, by being conversational, inspiring and expressive.

OTHER PROJECTS:

Tinybop branding
United Airlines branding
Tim McGraw branding
The New York Times brand campaign
Leading Hotels of the World brochure
LMNO wooden blocks
Kids Go! book
They Might Be Giants: Here Comes Science
The New York Times branding
Tinybop marketing + promo